It's time to build your Model S

George Blankenship, Vice President, Worldwide Sales and Ownership Experience, March 26, 2012

Tesla recently sent the following message to our first Signature Series reservation holders:

It's Time to Build Your Model S. The Fremont factory is almost ready and the entire Tesla team is very excited about taking this next important step.

This is another big step forward on our way to delivering Model S in July.

Over the next few months, Tesla Retail Stores and the Tesla website will be offering additional interactive tools enabling Model S reservation holders to choose colors, interiors and other options in the Design Studio. In Tesla Retail stores, we will also be completely updating the Design Studio and touch screens. These tools are well into the design and testing phase and I'm very happy with the direction they are taking. They are very visual, easy to navigate and fun to use.

For those that are unfamiliar with EVs, we are working on a "Go Electric" experience that I think is very entertaining and informative. The experience answers the five most frequently asked questions we hear in our stores.

  • How far can I go?
  • How do I charge?
  • How do I take a trip?
  • How much does it cost to charge?
  • Where does my electricity come from?

The "Go Electric" experience will answer all these questions while explaining how and why electric vehicles fit perfectly into people’s everyday lives.

There has been a lot of activity surrounding Model S since my last blog in late December. It's worthwhile to highlight a few changes since then and to clarify a few items that have received some attention.

When we first conceived the Performance version of Model S, we designed it to have a carbon fiber interior décor. Over the past two months, there have been lots of requests by future Model S Performance owners to make all interior décors available, so we have now added Piano Black, Lacewood and Banana Leaf decors as available options. We have also made the Rear Spoiler optional.

I probably should have made something clear in December about our Turn-by-Turn Navigation offering, but missed the opportunity to do so. When you outfit your Model S with Turn-by-Turn Navigation, we include 7 years of map updates at no charge. In most other premium sedans, these updates cost between $200 and $250 per year. We included 7 years of updates so there is never a question about keeping your Model S completely up to date. We believe this is an important benefit to every Model S owner.

We have received a lot of questions about how the car will be "connected." Internet connectivity will be an option for all customers. The exact details are not quite ready for communication but we plan to make a formal announcement on this subject within the next few months. There will be several package options designed to provide different levels of experience.

Another item that has received attention is Satellite Radio being available only with our all-glass Panoramic Roof. We did this because we really dislike how a "shark fin" antenna on the roof detracts from the beautiful lines of Model S. With a Panoramic Roof we can install the antenna under the glass which means it doesn't need to protrude above the roof line. We found a solution that allows us to offer Satellite Radio, without the shark fin, on all cars that choose the Sound Studio option.

I have very exciting news to share on how we plan to deliver Model S. I am very pleased to introduce "Tesla Personal Delivery." We will deliver your car wherever you like: your home, your office, your friend’s house, your hotel on vacation, or anywhere else that makes you smile. During Tesla Personal Delivery, we will explain all the features that make Model S great and make sure you know everything you need to know about owning the most advanced car on the planet. We will do so in a personalized, one-on-one way to make sure you get the most out of your Model S from the first moment you sit behind the wheel. We will also offer the option to take delivery at our Fremont factory. Along with the detailed explanation about your Model S and its technology, you will get a tour of the factory to see where your Model S was born. We are very excited about Tesla Personal Delivery and the Factory Experience. Both will be great ways to meet your new car.

2012 is the Year of Model S. We are pleased with how the Fremont factory has progressed and are very excited to have Signature Series reservation holders actively configuring their cars. Based upon input from our very active Tesla community, I think we have made a few very good updates to the options available on Model S. We have several great tools on the way to enhance the overall Tesla buying, owning and driving experience, and the entire Tesla team is anxiously awaiting that first Model S delivery.

We look forward to delivering your Model S anywhere that makes you smile!

Anxiously awaiting my Model S #21
George Blankenship