Tesla Receives a Royal Welcome as it Opens Monaco Store

Simon Rochefort, Sales and Marketing Director, November 25, 2009


The Principality of Monaco is a perfect home for Tesla Motors, and on Tuesday November 24th we opened our doors in a regal way in the heart of Monte Carlo and the Carre D’Or. H.S.H. Prince Albert II, a devoted car enthusiast and environmentalist joined CEO Elon Musk to cut the symbolic ribbon officially opening our store. Musk thanked his Highness for his commitment to sustainability and for his unwavering support of Tesla Motors. Other guests adding glamour to the event included Prince Bernhard of Holland, former Formula 1 driver Heinz-Harald Frentzen, and noted television host, Margaux Lafitte.

A customer car and 2 EU marketing Roadsters

Boulevard des Moulins

A Home Connector at the Store

Monaco is the perfect base for Tesla sales and service in Southern Europe. Neighboring France and Italy, our mobile service teams are a quick trip away from many European cities, and many nearby states offer generous incentives for people looking to make the switch to electric vehicles.

H.S.H Prince Albert II and Elon Musk

Prince Albert II & Elon Musk

Elon Musk with TV Reporters

Dozens of journalists were on hand to report the occasion as the excitement built throughout the evening. We presented a brand new Roadster to François Xavier Moutel who runs a French renewable energy development company and a French staffing agency. Frederic Pucheu, who recently launched a electric vehicle rental company in Toulouse, signed an order for his very own Tesla Roadster.

Next time you find yourself in Monaco, please pay us a visit!

Check out more photos of the event on our Facebook Page.