Articles Tagged Europe
Articles tagged "Europe"
One hectic week in June was all it took for the Tesla Roadster to make a lasting impression in northern Europe.
First stop was Norway where the environmental organization Bellona had invited Tesla Motors to show the roadster to European VIP’s at the C8 Climate Summit. The interest was overwhelming and VIPs like the former Norwegian PM Gro Harlem Brundland, international environmentalist Fredric Hauge and a number of CEO’s from the major oil companies took the roadster for an enjoyable spin.
Suite à l’annonce de la commission de Bruxelles de faciliter l’homologation pour l’Union Européenne des voitures produites en petite série en 2009, nous avons donc décidé d’accélérer la commercialisation de notre Roadster sur le Vieux Continent.
Pour se faire et vu la concordance de temps, nous avons donc choisi comme terrain de présentation de notre sportive d’un nouveau genre le Festival de Cannes et le Grand Prix de Formule 1 de Monaco.
As I fly back from Brussels and think about the last 9 days in Europe I am very encouraged by what we learned. One of the advantages of a startup operation is the ability to change direction and make decisions very quickly to adjust to the opportunities and risks that present themselves. The flip side of that is that you often need to lead with your chin and accept the fact that you aren’t always entering the battle with your plans all in place. You become a master of rapid prototyping.
Last Wednesday the Financial Times ran a piece indicating that Tesla was now formally setting its sights on Europe. This is the first of what will be an increasing effort on our part to build the Tesla brand on the European continent with the anticipation of delivering cars to customers starting in the middle of 2009.
The idea that Tesla would expand internationally is nothing new – that has been our intention all along. There are many reasons why Europe is a very attractive market, outlined below. The thing that is new here is the timing of our expansion plans.