Articles Tagged Customers
Articles tagged "Customers"
Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale.
Yesterday, The New York Times reversed its opinion on the review of our Model S and no longer believes that it was an accurate account of what happened. After investigating the facts surrounding the test drive, the Public Editor agreed that John Broder had “problems with precision and judgment," “took casual and imprecise notes” and made “few conclusions that are unassailable.”
We originally unveiled the Model S in March 2009 with a base price of $57,400 ($49,900 after federal tax credits). Today, Model S is the most award-winning car of the year and the base price remains at $57,400, the same price set over three and a half years ago. During this same period of time most automotive companies have had at least three price increases and general inflation (CPI) has gone up 8.75 percent. A straight 8.75 percent CPI increase would now yield a base price for Model S of $62,400, an increase of $5,000. We are increasing prices only half that amount, giving Model S a new base price of $59,900 before federal tax credits.
There are reasons why Tesla is pursuing a company owned store and service center model that we feel are really important. In many respects, it would be easier to pursue the traditional franchise dealership model, as we could save a lot of money on construction and gain widespread distribution overnight. Many smart people have argued over the years that we should do this, just like every other manufacturer in the United States, so why have I insisted that we take a unique path?
GASOLINE vs ELECTRIC
Several years ago Tesla began designing Model S from the ground up, re-imagining what a car could be. Then we enhanced the car-buying experience, creating stores to inform and delight customers. Now that Model S is on the road, we are bringing 21st century service to our customers as well. First, forget everything you know about service at a traditional dealership. This is different. We specifically designed Tesla Service around the advantages and opportunities made possible by Model S.
TESLA SERVICE IS COMING TO YOU
It's hard to believe it's already August. It seems like only yesterday we were getting ready to deliver our first cars and open a few new stores. A lot has happened in the last month or so, and it seems like the perfect time for another Inside Tesla update.
MODEL S IS ON THE ROAD
I feel I can speak for many of us here at Tesla when I say how much we have enjoyed connecting with you every Tuesday for the past few weeks. Our Inside Tesla Series has been fun for us to produce, and hopefully fun and informative for you to read.