Customer referrals have been a key part of our growth ever since we began selling Roadster in 2008. Since then, our customers’ enthusiasm for their vehicles has propelled Model 3 to become the best-selling luxury car in the U.S. and the best-selling electric vehicle in the world last year. We’ve heard from our customers that the Referral Program was one of their favorite reasons to tell their friends about Tesla, so today, we’re introducing an all-new Referral Program to give customers another way to share what they love about their cars.
Tesla has more than 12,000 Superchargers across North America, Europe, and Asia and our network continues to grow daily: more than 99% of the U.S. population is covered by the network, and we anticipate similar coverage in Europe by the end of 2019. Recently, we passed 90% population coverage in China and are growing that number quickly. However, in order to drive continued electric vehicle adoption and further accelerate the world’s transition to sustainable energy, charging needs to be even faster, and the number of vehicles able to charge at a location in a day needs to be significantly higher. Today, we’re unveiling V3 Supercharging, the next step in the growth of Tesla’s Supercharger network. V3, which is born from our experience building the world’s largest grid-connected batteries, enables our vehicles to charge faster than any other electric vehicle on the market today.
All customers who bought a Tesla before yesterday’s price decrease will be able to buy the Autopilot or Full Self-Driving capability for half of what those features would normally cost after initial purchase.
We are incredibly excited to announce that the standard Model 3, with 220 miles of range, a top speed of 130 mph and 0-60 mph acceleration of 5.6 seconds is now available at $35,000! Although lower in cost, it is built to achieve the same perfect 5-star safety rating as the longer-ranged version, which has the lowest probability of injury of any car ever tested by the U.S. Government.
According to federal statistics, there was an estimated one motor vehicle theft or attempted theft every 40.8 seconds in the United States in 2017— and that doesn’t even include the vast number of car break-ins that happen nationwide. To further enhance the security of our vehicles and give our customers additional peace of mind, today we’re starting to roll out a new safeguard – Sentry Mode – to protect against break-ins and theft.
This morning, the following email was sent to all Tesla employees:
As we all experienced first-hand, last year was the most challenging in Tesla’s history. However, thanks to your efforts, 2018 was also the most successful year in Tesla’s history: we delivered almost as many cars as we did in all of 2017 in the last quarter alone and nearly as many cars last year as we did in all the prior years of Tesla’s existence combined! Model 3 also became the best-selling premium vehicle of 2018 in the US. This is truly remarkable and something that few thought possible just a short time ago.
We are excited to announce that Larry Ellison and Kathleen Wilson-Thompson have joined Tesla’s Board of Directors. Each joined the board as an independent director, effective December 27th, 2018.
The full $7,500 federal tax credit for Tesla customers ends in less than two weeks, and we’re doing everything we can to try to ensure those who order a vehicle today can take delivery by December 31st and take advantage of the savings. To help ensure vehicles are available, we’ve released all our fleet vehicles – like those used for test drives – and vehicles where the original customer can’t take delivery by the end of the year. Our mission is to accelerate the world’s transition to sustainable energy – and to do that, we need to get as many electric vehicles on the road as quickly as possible, which is why we are working around the clock to meet demand before the end of the year.
Electric powertrains have numerous advantages over internal combustion engines. In addition to low cost of ownership, energy efficiency, and near silence, they also offer unparalleled responsiveness. Since the introduction of Tesla Roadster in 2008, we’ve exploited the immediate availability of motor power and torque to achieve unprecedented straight-line performance, making the car’s forward acceleration a pure extension of the driver. With Track Mode, which is designed specifically for use on closed autocross circuits and racetracks, our goal was simple: use that same motor power and torque to make cornering on the track feel just as natural as forward acceleration.